Work In Football: One of the Leading Platforms for Career Development in the Football Industry
Breaking into the sports industry - especially football - has long been seen as a privilege reserved for a select few. However, Work in Football, - a UK based organisation - is breaking these stereotypes by opening doors for people to start their careers in the sports industry.
The company, led by founder James Cox — a specialist in player care — brings together experts in sports communication, management, and coaching to provide practical pathways for those aspiring to build a career in football.
Breaking Down Barriers to Entry in the Football Industry
Through a mix of employability training, mentorship programmes, and networking events, Work In Football helps individuals navigate the complexities of entering the sports world. Over the past nine months alone, the organisation has hosted events across major UK cities such as London, Manchester, Birmingham, and Nottingham — attracting more than 700 participants.
These gatherings have become valuable opportunities for aspiring professionals to meet industry leaders, gain practical insights, and understand the diverse career options available within football. Beyond the physical events, Work In Football also fosters an online community of over 1,000 active members, who regularly share job opportunities, advice, and personal experiences through the organisation’s Facebook group and other social channels.
Real Impact Driven by Professional Expertise
Work In Football’s greatest strength is its team of industry professionals.
Founder James Cox, who specialises in player care and career development, provides mentorship and career direction for those aspiring to enter the football industry. Alongside him, Ian Taylor, a seasoned professional in sports communications, emphasises the importance of effective media strategy and branding within the modern game. Michelle Brogden, a sports management expert and semi-professional player, offers a balanced perspective that bridges on-field experience with business acumen. Completing the team, Jack Bramley, a performance coach and career mentor, supports individuals in achieving sustainable growth and building the confidence required for long-term success.
Based on their respective experiences, they provide practical advice and valuable network opportunities to job seekers and career transpatients.
A New Pathway for Career Growth
Work In Football’s primary mission is not only to support employment, but also to build a sustainable career ecosystem within the football industry.
The organisation inspires the younger generation aspiring to enter the football industry through a positive and future-oriented approach.
As the football industry continues to expand beyond the pitch — no longer centred solely on players but now encompassing analysts, managers, and communication specialists — Work In Football has established itself as a platform opening the door to this industry-wide transformation.